Thinking Green August 3rd, 2017CEEC
Most often when we discuss our ecological footprint, we like to talk about turning off lights before we leave the house, taking shorter showers, and washing clothes on a cold cycle. The fact is, there is an even greater conversation to be had. It’s not about how we USE the products and services around us, but our approach to ownership.
Enter Minimalism. A new lifestyle approach which focusses on REDUCING before we even have to reuse or recycle. People are buying 4 times as much clothing than they did 20 years ago. Whether fuelled by the fast fashion industry, or the ‘Apple consumer’ mindset of buying immediate device upgrades, Minimalism offers a lifestyle alternative which is known to increase personal happiness and our positive effect on the environment. You can read more about the relationship between Minimalism and the environment here!
Did you know that traditional plastic water bottles can take from 450 – 1000 years to fully decompose. Icelandic inventor, Ari Jónsson developed a creative solution to our problem of plastic overconsumption: biodegradable algae-based water bottles. He is part of a growing group of product developers who look to nature to solve for inspiration. Who knows, in future years we may be seeing a growth of algae-based plastics in the consumer market?
Happy Earth Day everyone! People are always cautious about how the food they eat will affect their body, but have you ever wondered how the food you eat affects the planet? Check out this article from NPR which touches on similar themes that CEEC 2017 speaker, Kip Anderson, spoke of to our incredible delegates. It just goes to show how incredibly connected everything, and the importance of being sustainable in every aspect of our lives!
The Croton megalocarpus tree is common throughout much of East and Central Africa, and until now it has been used for little more than firewood.
The nuts of the tree have been shown to contain high concentrations of oil and protein, and they are now being used to produce a fuel that could serve as a clean alternative to diesel.
With an abundant supply of croton nuts available at minimal cost, a new industry is emerging with sky-high ambitions.
Adidas has been working tirelessly over the past year to create a shoe design that utilizes one of the most detrimental forces against our ocean ecosystem- plastic waste. They are producing close to 7,000 pairs of these Eco-friendly shoes, with the ultimate goal of eliminating virgin plastic from their supply chain altogether. To find out more, check them out here.
Take a peek into the Steam Whistle brewery and hear from Sybil Taylor, the Steam Whistle Communications Director, about the company’s humble beginnings and commitment to sustainability from the very start.
October 28th marks the day that powering homes has changes forever. Tesla has unveiled their new solar roof tiles, bringing the possibility of solar energy onto all our houses. These tiles are stylish, more durable than clay, slate or terracotta, and of course come with the ability to power a standard home. To learn more about this incredible new technology, click here.
This incredible Ted Talk from Shubhendu Sharma shows us that it is possible to have nature in our own backyards. Learn how to grow a 100 year old forest in just ten years through engineered soil, microbes and biomass to kickstart the natural growth process.
A new type of greenery has been popping up all over France, but these aren’t your typical trees. The French based company New Wind has made traditional, loud wind turbines a thing of the past with their new sleek and modern design. The “trees” are 8m tall and each have 63 aeroleaves. Inside each “leaf” is a blade which can capture and generate wind electricity at speeds as low as 7km/h. Over the course of a year, each tree could power up to 83% of a standard household’s needs, or an electric car for over 1300km. Learn more about this green technology here.
Take a few minutes out of your day to hear from 5 incredible CEOs of companies dedicated to sustainability in their products, and their processes. Jessica Alba touches on founding The Honest Company, Yvon Chouinard speaks about his company Patagonia, acting as an activist, rather than a business, and much more. Click here to see more from these amazing individuals.