Most often when we discuss our ecological footprint, we like to talk about turning off lights before we leave the house, taking shorter showers, and washing clothes on a cold cycle. The fact is, there is an even greater conversation to be had. It’s not about how we USE the products and services around us, but our approach to ownership.
Enter Minimalism. A new lifestyle approach which focusses on REDUCING before we even have to reuse or recycle. People are buying 4 times as much clothing than they did 20 years ago. Whether fuelled by the fast fashion industry, or the ‘Apple consumer’ mindset of buying immediate device upgrades, Minimalism offers a lifestyle alternative which is known to increase personal happiness and our positive effect on the environment. You can read more about the relationship between Minimalism and the environment here!